Virtual Styling Solution for Fashion BrandsLooking to provide online shoppers with a personalised and social shopping experience, we love the fact that the innovative platform is not just your average virtual stylist app. The technology has the ability to completely transform the way we shop for fashion online. Collaborating with Taiwanese brand, JUST IN XX, Style.me showcased their 3D virtual fitting and styling technology yesterday during NYFW. “We are excited to enter the US market where retailers continue to grapple with the rapid transition towards e-commerce and the increased demands from consumers. Our technology enables a personalized shopping experience that consumers were long craving, whilst inspiring them to find the styles and outfits they love,” explained Rufus Parkinson, Style.me CEO.
They presented their patented 3D technology to an audience who had come to see the FW18-SS19 Superlinxx collection. Style.me illustrated how their technology can provide the kind of service appreciated by the modern fashion consumer, “Our partnership with Style.me has enabled us to harness state-of-the-art technology to digitally capture designs and creations inspired by thousands of years of history, and make them accessible to people anytime anywhere,” said JUST IN XX designer Justin Yu-Ying Chou.
Allowing users to try on clothing anywhere, anytime, makes this 3D styling tool a great way of empowering consumers. This is the kind of virtual styling technology that you can personalise avatars with, redefining the online shopping experience. The 3D rendering, shot in 4K, provides a high-quality that allows consumers to see the accurate fit and appreciate garments in great detail.
By Muchaneta Kapfunde For more information please find FasNed